Lizza and Jenna Hume opened Hume Sweet Hume in Pierowall in the 1990s. They currently employ three part-time workers and five outworkers, who help out from home.

They sell direct through the shop and from their website, with orders coming in from many parts of the UK as well as Belgium, Denmark, USA, Canada, Australia and New Zealand.

They also supply small craft shops in Britain and Ireland and attend craft and trade shows. The shop also had an off-licence section which was closed in 2011.